How to Get the Best Out of a Magento Website

Magento is one of the most used platforms for ecommerce website development. It addresses the needs for all kinds of ecommerce websites from those selling products to those which sell services. Magento development is custom made to cater to the needs of online stores. It offers advanced carting solutions which increase the conversion rate of ecommerce stores. Magento developers have stretched the threshold of ecommerce development and have set new standards for others to follow.

• Custom Development- There are a lot of Magento templates for you to choose from. But if you want to create an impact with your Magento store you need to opt for custom development. Your logo, color scheme and structure should attract a visitor's eye at one glance. Design your website in Photoshop and then use PSD to Magento conversion to get a completely unique website custom designed for your business.

• Implacable Coding - The search engine performance of your website depends on the quality of codes. You need to ensure that the PSD to HTML/XHTML coding is done carefully as this attracts search engine crawlers to your website. Experienced Magento developers ensure high quality coding and also ensuring lighter code base which lest the web pages load easily. The online stores should be compatible with all the major browsers - Internet Explorer, Firefox, Chrome, Safari and Opera.

• User-Friendliness- One of the most important factors in the success of an online store lies in its user friendliness. Not all visitors are techno geeks and your website should cater to their needs as well. Users should find it easy to navigate between different sections of your website, select a product easily into the cart and checkout without any hassle. Try to store user information such as address, phone no. etc. which saves them from the ordeal of entering these things on every subsequent visit.

• Payment Options- Many online stores fail to attract visitors due to the lack of payment options. Make sure that your Magento store offers visitors with options when it comes to making a payment. You can include PayPal, Credit Cards, E-Cheque, Debit Cards and Internet Banking etc. You need to keep in mind that your online store will target a global audience. Ensure that you employ strict security measures as this will prevent any kind of forgery.

• Be Dynamic - Along with all these you need to also make sure that your store is dynamic. Offer redeemable discount coupons; compare tools etc. to the audience which will keep them hooked on to your store. Along with these make sure you market your website in the social networks which can easily be done using Magento plugins as this will help you draw substantial traffic to your website.

For perfect Magento website development it is equally important that you hire the services of expert Magento developers who can cater to the specific needs of your business. Many development firms specialize in this technology and approaching them would be a perfect choice for you.


Source : Ezine